Q-method teaching

Q-method offers many opportunities to study others’ subjectivity as well as one’s own subjectivity. Many fields can be investigated through this lens: environmental economics, care studies, art, among others.

–> learn more about Q (private)

Center for Customer Management / 1st Annual Event

Our colleague, Pierre Volle, from the University of Paris Dauphine, has set up a research group whose members dedicate research efforts to the understanding and improvement of Customer Management. On the 20th of September, both professionals and academics were invited to share ideas about trust, customer relationship management, business models and marketing strategy. Our book, edited by Pierre and published by Pearson, was released. This book entitled “Stratégie Clients – Points de vue d’experts sur le management de la relation client” comprises 7 chapters, the introduction and the concluding chapter are available online.

Market orientation & Marketing for the 21st century

This handbook is directed by Pr. A. Ranchhod (Solent University) and I contributed to it. It attempts at developping a vision of the hot topics of marketing practice in coming years.

Crisis Marketing & Communication

This handbook (in french) is dedicated to crisis marketing and crisis communication. It attempts to link consumer behavior and public opinion to the implementation of marketing and communication during crisis periods, including product-harm crises.