Center for Customer Management / 1st Annual Event
October 31, 2012 § Leave a comment
Our colleague, Pierre Volle, from the University of Paris Dauphine, has set up a research group whose members dedicate research efforts to the understanding and improvement of Customer Management. On the 20th of September, both professionals and academics were invited to share ideas about trust, customer relationship management, business models and marketing strategy. Our book, edited by Pierre and published by Pearson, was released. This book entitled “Stratégie Clients – Points de vue d’experts sur le management de la relation client” comprises 7 chapters, the introduction and the concluding chapter are available online.