Intensive Q-study of Mobile App’s Non-Users

January 27, 2015 § Leave a comment

Information and communication technology use is a matter of societal importance. These technologies are developing at a rapid pace and absorb significant investments from the part of governments, companies and even individuals. Their adoption and use in everyday life constitutes a challenge as the potentialities of ICT are plentiful: education, business, health and culture are a few of the many sectors impacted by IT. This is even truer with mobile technologies. Interestingly, a recent meta-analysis of mobile internet usage underlines the scattered and fragmented nature of academic research dedicated to the use and non-use of mobile technologies and services (Gerpott and Thomas, 2014).

The reasons why people accept and adopt or not these technologies remain a vast domain of research. In this project, instead of focusing on the reasons for accepting and using ICT, we adopt a reverse viewpoint, trying to investigate the subjectivity of one “non-user”. Indeed, a recent ACM working group – Association for Computing Machinery – calls for more research in both conceptualising and investigating non-use (Baumer, Ames, Brubacker, Burrell and Dourish, 2014). This research group also points out the methodological challenge associated with the study of non-use. In this context, we advocate that Q-method offers a timely methodological option.

Building upon the avenue suggested by Stephenson that a single case study might be as rich as studies with several individuals, we conduct an investigation using nine conditions of instruction with the same participant. Our research findings exhibit that 4 viewpoints can be distinguished and that “non-use” is far from being a homogeneous concept.

Thanks to Q method, the different shades of technology acceptation, adoption and appropriation can be documented and brought into light. “Non-use” can be pictured as a changeable geometry between different aspects. A hexagon sums up the different significant dimensions as they appear from this single-case. Depending on circumstances, this hexagon varies across dimensions leading to different use-behaviour patterns (such as use, non-use, and partial use) as pictured below.changeable hexagonThis research will appear in Operant Subjectivity, 37/4.

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Q-method in MIS Research

July 8, 2013 § Leave a comment

Q-method has been invented by William Stephenson in the 1950’s. It became a popular method for investigating human subjectivity in several human and social sciences. However, in Management Science and Management of Information Sciences Research, it remains a marginal under-utilized method. I have made a thorough review of Q studies in IS and tried to advocate for the devlopment of more Q-studies in the field. This is presented (in french) in my article in SIM Review (Systèmes d’Information & Management), volume 18.

Research Methods in Information Systems – RMiIS13

June 5, 2013 § Leave a comment

WEB_GroupeOn the 5th of April, our lab organized the first workshop dedicated to Research Methods in Information Systems. This was jointly organized with the French Academic Association in IS (AIM).

Although it was a windy and rainy day, the workshop was full of positive and warm exchanges and discussion with a program of 7 papers to be presented. Most of them adopt a qualitative stance… one can wonder whether it is a French specificity…

More on the lab webpages.

First AIM Workshop on Research Methods in IS / 5th of April 2013

November 6, 2012 § Leave a comment

Oups ! I almost forgot to make this post…;-(

My Nantes colleagues and I will be organizing the first AIM workshop dedicated to research methods in IS in next April (AIM is the French academic association in Information Systems). Both qualitative and quantitative methods are welcomed. The objective is to share as much as possible within the IS community.

Important dates are the following :

# Submission deadline : 10th of December
# Workshop : 5th of April

Call-for-paper here

Guitarists in the Digital Era

October 31, 2012 § Leave a comment

Following our participation to the REGNUM Project (a research  funded by the French National Research Agency), my colleague Régis Dumoulin and I developped a research centered on the evolution of musicians’ criteria when choosing an electric solid body guitar. We investigate the Audiofanzine forum and did some textmining in order to identify whether criteria evolved thanks to the infinite information available on the Internet. Our research hypothesis, derived from Institutional Theory and from a historical analysis of rock and of the guitar industry, was that today’s criteria do not differ significantly from the characteristics of three mythical guitar models. This research will soon appear in a special issue of the International Journal of Art Management.

Statistical Textual Analysis: How nice!

October 23, 2009 § Leave a comment

STSTEXTTextual statistics methods were developped more than two decades ago combining differents disciplines : linguitics, discourse analysis, statistics, information technology, and survey processing.
They have been applied to a wide variety of topics (in history, marketing, sociology, etc.) and different objects: open questions, interview analysis, written transcripts, documents, novels…
Two main approaches can be identified:
* French approach : following the seminal work of Benzécri,
* CAQDAS : computer aided qualitative data analysis systems.
The book entitled “Analyse statistiques des données textuelles en Sciences de Gestion” I coordinated with D. Peyrat-Guillard welcomes explanotory as well as illustrative contributions by: M. Reinert, P. Marchand, S. Labbé & P. Marchand, D. Peyrat-Guillard, A. Helme-Guizon & M.L. Gavard-Perret, C. Gauzente & C. Gonzalez. It is prefaced by L. Lebart and postfaced by J. Rojot.
We hope this method to spread within the management research community.
Link to the book
See also:
http://pascal-marchand.fr/
S. Point
lexicometrica

Q-method

June 4, 2009 § Leave a comment

This book offers a panorama of research methods – qualitative and quantitative – used in management sciences and social sciences. It is edited by P. Roussel and F. Wacheux. The chapter I wrote is dedicated to q-method, a method designed to “study human subjectivity”, as stated by Williamsom.
Visit also the qmethod website.

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