IADIS 2013 E-commerce Conference

January 20, 2013 § Leave a comment

The next IADIS E-Commerce conference will be held in Prague, 24-26 July. Please visit this site for more details.

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Center for Customer Management / 1st Annual Event

October 31, 2012 § Leave a comment

Our colleague, Pierre Volle, from the University of Paris Dauphine, has set up a research group whose members dedicate research efforts to the understanding and improvement of Customer Management. On the 20th of September, both professionals and academics were invited to share ideas about trust, customer relationship management, business models and marketing strategy. Our book, edited by Pierre and published by Pearson, was released. This book entitled “Stratégie Clients – Points de vue d’experts sur le management de la relation client” comprises 7 chapters, the introduction and the concluding chapter are available online.

Guitarists in the Digital Era

October 31, 2012 § Leave a comment

Following our participation to the REGNUM Project (a research  funded by the French National Research Agency), my colleague Régis Dumoulin and I developped a research centered on the evolution of musicians’ criteria when choosing an electric solid body guitar. We investigate the Audiofanzine forum and did some textmining in order to identify whether criteria evolved thanks to the infinite information available on the Internet. Our research hypothesis, derived from Institutional Theory and from a historical analysis of rock and of the guitar industry, was that today’s criteria do not differ significantly from the characteristics of three mythical guitar models. This research will soon appear in a special issue of the International Journal of Art Management.

Helsinki / October / Combining Print with Digital Media

October 31, 2012 § Leave a comment

The whole network was invited on October 16 and 17, to present different research outputs. We were located at VTT Espoo, nearby Helsinki. This was a great opportunity to discover very different research streams : from ink engineering, to colors, games culture and games conceptions, or differences in reading and writing on paper versus on screens, augmented reality etc. A very stimulating meeting !

Combining print with digital media

April 30, 2012 § Leave a comment

Following my research visit in Finland (june 2011), the European Action Project proposed by Anu Seisto, senior researcher at VTT-Finland, has been accepted. This action is an exciting opportunity for exploring contemporary usages of diverse media. It offers the opportunity to draw a general landscape of users’ perceptions and firm’s practices. It is also aimed at developing future avenues for improving firm’s competitiveness and innovativeness.

See the current projects section for more information. Contact me if interested.

Millenials & search marketing

September 13, 2011 § Leave a comment

Using an online experiment and focusing on millenials, Yves and I went through the data in order to understand how message content in keyword advertising impacts click behavior. The obtained model explains around 20% of variance. The role of message content is confirmed and interaction effects are observable. Neutral message content appears to be preferred over commercial content.
Limitations due to age restrictions (millenials only) and the number of message contents that could be tested call for further investigations. Additional research and modelling efforts are needed.
Details about this study are forthcoming in the Journal of Retailing & Consumer Services.

World marketing congress

March 19, 2011 § Leave a comment

My colleague Yves and I will be presenting our work about the behavioral impact of written content of sponsored results and the identification of potential moderators during the coming World Marketing Congress in Reims.
More information in the coming weeks…

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