Intensive Q-study of Mobile App’s Non-Users

January 27, 2015 § Leave a comment

Information and communication technology use is a matter of societal importance. These technologies are developing at a rapid pace and absorb significant investments from the part of governments, companies and even individuals. Their adoption and use in everyday life constitutes a challenge as the potentialities of ICT are plentiful: education, business, health and culture are a few of the many sectors impacted by IT. This is even truer with mobile technologies. Interestingly, a recent meta-analysis of mobile internet usage underlines the scattered and fragmented nature of academic research dedicated to the use and non-use of mobile technologies and services (Gerpott and Thomas, 2014).

The reasons why people accept and adopt or not these technologies remain a vast domain of research. In this project, instead of focusing on the reasons for accepting and using ICT, we adopt a reverse viewpoint, trying to investigate the subjectivity of one “non-user”. Indeed, a recent ACM working group – Association for Computing Machinery – calls for more research in both conceptualising and investigating non-use (Baumer, Ames, Brubacker, Burrell and Dourish, 2014). This research group also points out the methodological challenge associated with the study of non-use. In this context, we advocate that Q-method offers a timely methodological option.

Building upon the avenue suggested by Stephenson that a single case study might be as rich as studies with several individuals, we conduct an investigation using nine conditions of instruction with the same participant. Our research findings exhibit that 4 viewpoints can be distinguished and that “non-use” is far from being a homogeneous concept.

Thanks to Q method, the different shades of technology acceptation, adoption and appropriation can be documented and brought into light. “Non-use” can be pictured as a changeable geometry between different aspects. A hexagon sums up the different significant dimensions as they appear from this single-case. Depending on circumstances, this hexagon varies across dimensions leading to different use-behaviour patterns (such as use, non-use, and partial use) as pictured below.changeable hexagonThis research will appear in Operant Subjectivity, 37/4.

Q-method in MIS Research

July 8, 2013 § Leave a comment

Q-method has been invented by William Stephenson in the 1950’s. It became a popular method for investigating human subjectivity in several human and social sciences. However, in Management Science and Management of Information Sciences Research, it remains a marginal under-utilized method. I have made a thorough review of Q studies in IS and tried to advocate for the devlopment of more Q-studies in the field. This is presented (in french) in my article in SIM Review (Systèmes d’Information & Management), volume 18.

SNS in Living Arts Organizations – Two scientific presentations

June 12, 2013 § Leave a comment

flotforblogPart of our research program dedicated to the value of culture for territories, our small team focuses on the use of Social Network Sites by living arts organizations. Last year and this year we conducted exploratory interviews with Public Relation people and collected Facebook data and Tweets. Two scientific presentations of this work in progress are made.

One was in May at the French association of Information Systems (AIM) in Lyon and one is coming end of June at Bogota for the AIMAC conference (the International Conference on Arts & Cultural Management).

From our exploration, we observe that PR people from the cultural area feel the need for both benchmark and landmark concerning the use of SNS in their communication. The data provided by FB tend to be overwhelming (and largely redundant) and not directly manageable for piloting their online communication. Also, as we developed a case study of a one-week event and followed the activity on FB and Twitter, we observed that viral effects are far from being huge and persistent. There is clearly a need for further research and comparison across cultural sectors.

Research Methods in Information Systems – RMiIS13

June 5, 2013 § Leave a comment

WEB_GroupeOn the 5th of April, our lab organized the first workshop dedicated to Research Methods in Information Systems. This was jointly organized with the French Academic Association in IS (AIM).

Although it was a windy and rainy day, the workshop was full of positive and warm exchanges and discussion with a program of 7 papers to be presented. Most of them adopt a qualitative stance… one can wonder whether it is a French specificity…

More on the lab webpages.

Creative playing – Lisbon April 2013

June 5, 2013 § Leave a comment

During our COST meeting in Lisbon, Frans Mayra and his team invited us to test a playing cards set that is intended to help and stimulate new ideas related to our COST project “combining print with digital media”.

Recently, Marine tested this creativity game in a French local web agency. An interesting output of it is not only new ideas of products and/or services but also an opportunity to observe group dynamics. We suspect that a repeated use of the hybridex card game can bring the group even further. So… let’s experience !

IADIS 2013 E-commerce Conference

January 20, 2013 § Leave a comment

The next IADIS E-Commerce conference will be held in Prague, 24-26 July. Please visit this site for more details.

First AIM Workshop on Research Methods in IS / 5th of April 2013

November 6, 2012 § Leave a comment

Oups ! I almost forgot to make this post…;-(

My Nantes colleagues and I will be organizing the first AIM workshop dedicated to research methods in IS in next April (AIM is the French academic association in Information Systems). Both qualitative and quantitative methods are welcomed. The objective is to share as much as possible within the IS community.

Important dates are the following :

# Submission deadline : 10th of December
# Workshop : 5th of April

Call-for-paper here

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