SNS in Living Arts Organizations – Two scientific presentations
June 12, 2013 § Leave a comment
Part of our research program dedicated to the value of culture for territories, our small team focuses on the use of Social Network Sites by living arts organizations. Last year and this year we conducted exploratory interviews with Public Relation people and collected Facebook data and Tweets. Two scientific presentations of this work in progress are made.
One was in May at the French association of Information Systems (AIM) in Lyon and one is coming end of June at Bogota for the AIMAC conference (the International Conference on Arts & Cultural Management).
From our exploration, we observe that PR people from the cultural area feel the need for both benchmark and landmark concerning the use of SNS in their communication. The data provided by FB tend to be overwhelming (and largely redundant) and not directly manageable for piloting their online communication. Also, as we developed a case study of a one-week event and followed the activity on FB and Twitter, we observed that viral effects are far from being huge and persistent. There is clearly a need for further research and comparison across cultural sectors.