Center for Customer Management / 1st Annual Event

October 31, 2012 § Leave a comment

Our colleague, Pierre Volle, from the University of Paris Dauphine, has set up a research group whose members dedicate research efforts to the understanding and improvement of Customer Management. On the 20th of September, both professionals and academics were invited to share ideas about trust, customer relationship management, business models and marketing strategy. Our book, edited by Pierre and published by Pearson, was released. This book entitled “Stratégie Clients – Points de vue d’experts sur le management de la relation client” comprises 7 chapters, the introduction and the concluding chapter are available online.

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Guitarists in the Digital Era

October 31, 2012 § Leave a comment

Following our participation to the REGNUM Project (a research  funded by the French National Research Agency), my colleague Régis Dumoulin and I developped a research centered on the evolution of musicians’ criteria when choosing an electric solid body guitar. We investigate the Audiofanzine forum and did some textmining in order to identify whether criteria evolved thanks to the infinite information available on the Internet. Our research hypothesis, derived from Institutional Theory and from a historical analysis of rock and of the guitar industry, was that today’s criteria do not differ significantly from the characteristics of three mythical guitar models. This research will soon appear in a special issue of the International Journal of Art Management.

Helsinki / October / Combining Print with Digital Media

October 31, 2012 § Leave a comment

The whole network was invited on October 16 and 17, to present different research outputs. We were located at VTT Espoo, nearby Helsinki. This was a great opportunity to discover very different research streams : from ink engineering, to colors, games culture and games conceptions, or differences in reading and writing on paper versus on screens, augmented reality etc. A very stimulating meeting !

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